Training about Crisis in the Chamber of Commerce of Cantabria

cámara comercio Cantabria plan de crisis
Training about Crisis in the Chamber of Commerce of Cantabria

Santi Serrano, founder and CEO of Evidentia, was in Santander on April 3 to train companies in Cantabria on the basics of the response to a reputation crisis. Concepts such as vulnerability audit were addressed, the G1 effect, the dark site, the rule of Jay Baer's two responses, the stress tests in the face of a crisis, the preventive backups in the crisis cabinets, the reputation metrics, the stakeholder analysis and the breaking - glass documentation in front of a situational outbreak.

The session, organized by the Chamber of Commerce of Cantabria and coordinated by Erika Ceballos, was presented by Jesus Tortosa, General Director of the Chamber, and was attended by companies from different sectors within the framework of Club Cámara Cantabria, the platform of business based on the doing business concept, aimed at all companies and entrepreneurs in the region with the aim of promoting economic and business activity, promoting internationalization, competitiveness, innovation, sustainability and training through products and support services for the organizations in the area.

This session on Crisis Plan is part of a set of training activities in different Chambers of Commerce of the peninsula, whose next stop will be the Chamber of Commerce of Lleida on May 3.

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